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WhiteSmoke Investor Site

Management

Itay Meroz - CEO

Itay Meroz has served as our Chief Executive Officer since January 2012. Mr. Meroz joined our company in May 2008 and served as Chief Financial Officer until his appointment as the Company CEO. He is also a joint CEO and a member of the Board in our affiliated Company, Kibo Mobile Tech Ltd. since 2014 and a member of the Board in our subsidiaries, WhiteSmoke INC. and WhiteSmoke Israel, since 2008. From 2007 to 2008, Mr. Meroz served as a controller at Netformx, a global network solutions provider. From 2006 to 2007, Mr. Meroz served as a controller at Brooks Keret, an Israeli financial management outsourcing company. From 2002 to 2006, Mr. Meroz was a self-employed financial consultant. From 1998 to 2001, Mr. Meroz was an audit manager at Ernst & Young Israel. Mr. Meroz holds a B.A. in Management and Accounting from Tel Aviv Business College, Israel and is a Certified Public Accountant in Israel.

Amit Greener - CMO

Amit Greener has served as our Chief Marketing & Operating Officer since July 2013. Mr. Greener has over 13 years of experience in Online Marketing, Sales, Business Management, and he is an expert in executing global marketing campaigns. During 2010-2013, Mr. Greener served as a CEO & Founder at Promodity, an online marketing platform. From 2005-2010, Mr. Greener served as a VP Marketing, Sales & Business Development at WhiteSmoke Inc. From 2004 to 2005, Mr. Greener worked as a Director of Marketing at MSN (Microsoft). Mr. Greener holds a B.A. in Economics & Management from the College of Management in Rishon Le’Zion.

Guy Harel - CFO

Guy Harel has served as our Chief Financial Officer since January 2013. Mr. Harel joined our company in October 2012 and served as Corporate Controller until his appointment as the Company CFO. During 2012, Mr. Harel served as a controller at Microsoft Israel R&D center. From 2010 to 2011, Mr. Harel worked in FBC & CO. (capital markets practice) one of Israel largest Law firms. From 2007 to 2010, Mr. Harel was an audit manager at Ernst & Young Israel (High-Tech practice). Mr. Harel holds a B.A. in Accounting and an LLB in law, both from Tel Aviv University, Israel, and is a Certified Public Accountant and an Attorney at Law in Israel.

Board of Directors

Ram Vromen - Chairman of the Board

Dr. Ram Vromen has served as a member of our board of directors since January 2013 and as our Chairman since October 2014. He is also a member of the Board in our affiliated Company, Kibo Mobile Tech Ltd. since 2014 and our subsidiaries, WhiteSmoke INC. and WhiteSmoke Israel, board of directors since 2006. Dr. Vromen founded Evolution Venture Capital Fund LP, or Evolution, in September 2006 and has served as Evolution’s managing partner since its inception. Dr. Vromen served from March 2003 to March 2005 as a partner in Millennium Materials Fund LP, a venture capital fund focused on material and clean-tech technologies, and from April 2000 until December 2003 as a Managing Director of First IsraTech Fund LP, a venture capital fund focused on investments in the medical devices industry. From May 1997 until January 2000, Dr. Vromen was a partner at the Israeli law firm of Bach, Arad, Scharf & Co. Dr. Vromen holds a Ph.D in history from Ecole des Hautes Etudes en Sciences Sociales in Paris, France and an LLB in law from Tel Aviv University, Israel.

Ron Kleinfeld - Director

Ron Kleinfeld has served as an external member of our board of directors since June 2012. Mr. Kleinfeld serves as a board member in several public and private companies. From 2010 to 2011, Mr. Kleinfeld served as Chief Executive Officer of O.M.I (Optical Media International) Ltd. From 2007 to 2010 Mr. Kleinfeld served as Chief Executive Officer of Maariv. Mr. Kleinfeld holds a B.A in Economics and a B.A in International relations, both from the Hebrew University in Jerusalem, Israel.

Assaf Harell - Director

Assaf Harel has served as a member of our board of directors since April 2013.Mr. Harel serves as a board member in several technology companies. From 2014, Mr. Harel Serves as a partner in Israel Growth Partners, a Private Equity investment firm located in Tel Aviv From 2008 to 2011, Mr. Harel served as a principal in Viola Private Equity (part of Viola group), a private-equity fund focused on growth capital and LBO investments, mostly in technology companies. From 2000 to 2008, Mr. Harel served in senior positions in private equity partnerships and technology companies in the United States and Israel. Mr. Harel holds an MBA (Finance) from Wharton Business School (University of Pennsylvania), a B.A in Computer Science and a B.A in Finance Administration, both from Tel-Aviv University, Israel.

Shirley Mashkif - Director

Shirley Mashkif has served as an external member of our board of directors since June 2012. From 2001 to 2009, Ms. Mashkif served as an Assistant to the Chief Executive Officer of Bilu Investments Ltd, a company focused on mezzanine financing for residential and commercial developments in Israel and abroad. From 1996 to 2001, Ms. Mashkif managed the north area activity of the Real-Estate financing division at Tefhaot Bank. Ms. Mashkif is a Certified Real Estate Appraiser and holds a B.A in Economics and Finance Administration from the University of Haifa, Israel.

Amit Barnea - Director

Amit Barnea has served as a member of our board of directors since November 2015. From 2011, Mr. Barnea serves as the Chief Executive Officer in Gilron Financial Consulting LTD. From 2006 to 2010, Mr. Barnea was a broker in Migdal Capital Markets trading mainly structured products, debentures and bonds overseas for institutional and private costumers. From 2004 to 2006, Mr. Barnea was a project manager in Juniper Networks. Mr. Barnea holds an MBA from the Hebrew University in Jerusalem and a B.Sc in Computers science and Management from Tel-Aviv University, Israel.

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